How To Perform An SEO Audit in 15 Steps With Checklist

But if you find a page that should be indexed but isn’t, fix the issue by following Google’s guidelines. Open the tool and head to the “Pages” report from the sidebar. Here are the steps I follow when performing a thorough SEO audit.

Check Mobile Page Experience

By finding and fixing those issues, you can often boost your rankings and get more organic traffic. Perform an complete SEO audit, and improve your rankings in Google. If you operate a local business, having a Google Business profile is crucial.

Evaluate Your Site Speed

In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings. Both metadata and structured data have become increasingly complex in SEO. Here we include 8 quick checks to ensure maximum visibility in all types of search results. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools.

Identify New Link Opportunities

In simple terms, when you search for something online, search engines sift through their index to find relevant pages. They then use algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP. It’s a good idea to audit your campaigns when you launch them to make sure they’re set up for success.

When selecting the best software for your needs, be sure to compare SEO solutions and pick the one that fits your requirements best. Next, since Google Search Console has limitations, you’ll require an additional tool to provide a comprehensive technical overview of your website. I’ll demonstrate how to conduct a technical SEO audit using SEO PowerSuite’s WebSite Auditor. By creating a seamless user experience, you not only keep visitors on your site longer but also encourage them to come back. Since Google prioritizes spotless UX, the algorithms will consider your site more trustworthy as well. The most frequent cases include checking a website before launch, optimizing ongoing processes, handling site migrations, or resolving Google sanctions.

An SEO audit is your roadmap for how you’ll eventually get there. Where you want to be is everywhere people are searching for you – your products, your services, or the things you know a lot about. Scores varied from 80 to 90 depending on the tool, and tools that use a letter system to score the site generally returned an “A”.

In other words, it’s the analysis by the tool that’s important, not necessarily the “score”. But with that being said, try and keep duplicate content to a minimum. However, the content section in the Seobility audit offers a great starting point.

• We have provided SEO audit services to some of the most well-respected online brands as well as thousands of small and medium-sized companies.
• You should be looking for keywords in the title tag and meta description during your SEO audit, as well.
• It is important to follow a specific format when optimizing this file.
• Among many other factors that can affect your website performance.
• Considering that 61 percent of consumers are more likely to buy from mobile-friendly sites, it’s crucial that you optimize your site for mobile.

This is the same data we used when we started the audit, but now, you should look at the results of the improvements. Once improvements are made, you should monitor their performance for quite a while, as some can take a long time to take effect. Ahrefs and Semrush show which keywords your pages rank for and identify gaps. A large part of SEO consists of improving written content, so review its quality and improve where necessary.

Gordon Donnelly is a growth marketing leader who proudly started his career at WordStream. Today, you can find him creating content, hanging out in the lineup at Venice Breakwater, or helping startups go to market and scale through full-funnel demand generation. You’ll then want to scour the search index for places where non-HTTPS URLs appear. You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized. “Best prep schools in ma” will yield some nice resource lists that may or may not already feature your client, and that represent good opportunities SEO Anomaly to reach out for external links. The thing is, there are so many facets to SEO that this process can become overwhelming, fast.